D. $0.75, 54. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. A pack of baseball cards in a box of Cheerios cereal Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? Marketers also study patterns of co-purchasing, such as when skis are purchased or rented with boots, snowsuits, lift tickets, hotel rooms, and cocoa. A. Quantitative: surveys, experiments, scanner data analysis A. Four Classes of Goals Cluster analysis for segmentation Price: Will customers pay what you would like to charge? C. spiffs A. D. Event sampling, 46. 8. B. A. MDS asks how similar these two hotels are for every pair of hotels under consideration in the mapping. B. Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. C. Contests and sweepstakes Effective Segmentation allows access to customers D. rebate, 64. C. an off-invoice allowance. D. bonus pack, 66. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. D. pull money. B. decline This company serves multiple segments, marketing a different product to each segment. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. 4 Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Seven Popular Marketing Research Techniques, 1. B. to ensure results. 16. D. handling costs. Simple random sampleWhen every population element (e.g., a person) has an equal chance of being included in the sample Moderate customer involvement: Some effort is expended prior to purchase to obtain good value. Communication and trust are also critical to channel success. A. encourage consumers to buy on the basis of price 1. developing new conflict resolution techniques, The following is one of the steps in the marketing strategic planning process EXCEPT. Trade allowances are detracting from the image of the retailers who carry their brands. New usage suggestions 96. A. build brand loyalty B. a slotting allowance. Advertising implemented by retailers and paid for by a manufacturer is called: 95. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? \hline 230.67 & 19.20 & 44.79 & 47.64 & 5.10 \\ \text{- \$ 500} & \text{\$ 202} & \text{- \$ X} & \text{\$ 196} & \text{\$ 350} & \text{\$ 451}\\ Sampling Development of a strategic plan along with tactical plans for implementation C. A free sport bottle with the purchase of a four-pack of Gatorade B. B. The advantage of online surveys is _______. A. Spiffs They predict that the redemption rate will be 5%. D. In-pack coupons for any variety of Breton crackers, 34. What is the cost per coupon redeemed to Uncle Ben's? D. promotional allowances, 93. Conjoint Analysis for testing attributes Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. A. Trade sales promotions have a better track record than pull strategies. -Instruments (e.g., questionnaire, focus group moderator guide) 4. B. price-off deal The pairs of means are used to plot the attributes in a two-dimensional space. 35. A. premiums Establish an effective distribution network. A. The franchisee (local owner) benefits include well-known brand, market awareness, supplier relationships, training, and support. C. trade promotions; media advertising B. slotting fee In a pull marketing strategy, a firm markets its product directly to consumers. C. to set direction. It outlines what a business should do to market its product or service to its customers. Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. D. a rebate cooperative advertising, 109. \text{0} & \text{1} & \text{2} & \text{3} & \text{4} & \text{5}\\ Let's make more money: A company can state sales objectives in terms of currency, market share, units, change from last year or quarter, region, and investments made toward current sales - the philosophy underlying return on investment (ROI), return of marketing (ROM) or return on quality initiatives (ROQ). It's about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace - being known for a certain "something.". Simple averages are taken over the questions resulting in a pair of means for each attribute. is when one party cooperates with another because the former seeks affiliation with the latter. Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. The upstream partners that a company has to deal with are its suppliers, also known as the blank______. Usually three to four focus groups are conducted. C. 40 Couponing 92. D. induce trial of a new brand that is clearly superior to the competition, 41. Those important weights underpin how segments of customers differ. C. premium D. ensure greater in-store exposure. 27. Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? Evaluation of strategic alternatives along specific decision criteria A. bounce-back To be more specific, Colin ran several Facebook and Instagram advertisements, worked with YouTube influencers to create video promotions and got his product featured on a technology news website. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. 112. B. maturity stage Firms can increase profits by decreasing costs. 5. C. Sampling through the mail Red Bull Energy Drink. On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. A. growth stage D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A. A. Price-off deals A. event marketing Monies that must be paid to a retailer so they will take on a company's new product are known as: D. most consumers do not use coupons. Each role seeks different attributes (price, great features, delivery date, customer service). C. Image advertising D. to differentiate a brand through image enhancement. An advantage of coupons is that they: C. exhibitions Marketing strategy links goals and blank_______. \hline \text { Estimated factory overhead cost for fiscal } & & \\ 94. 78. Using the scale of 1 (not very important) to 7 (extremely important), participants rate the same categories again (water sports, meals included, available excursions, nice rooms and good quality for money). Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: C. A trade show Scanner data for pricing and coupon experiments and brand switching The advent of optical scanners and computers gave manufacturers access to sales information. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace What are the 4 P's? D. account-specific marketing, 19. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. $1.10 Brian's boss is explaining the concept of buying centers in B2B marketing. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Compute the amount Clydesdale should report as a deferred tax liability at December 31, 2017. Question mark or problem child: products in high growth markets but having low market share (products in development, new technologies, uncertain markets) Niche markets are not different from segments; they are usually just smaller. C. sweepstakes; premiums Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} Accountability marketing Inseparability in services the production and consumption cannot be separated. is often the most visible element of the channel and can impact image, positioning, and brand equity. 4. Sundance Solar Company operates two factories. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Promotion: What can you tell your customers, or do for them, to entice them to purchase? The best example of word-of-mouth in pull marketing would be the viral videos that have been going around on social media. A. B. The "Intel Inside" logo which appears on many computers is an example of: The VP says that the person who first kicks off the purchase process is the blank________. The franchisor (the company) benefits include capital, efficiencies and economies of scale, committed people, reduced investment risk, and the ability to focus on core functions (product development). A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (pull) consumers to the product. 26. The Structured Query Language (SQL) comprises several different data types that allow it to store different types of information What is Structured Query Language (SQL)? C. to set direction. D. marketers are offering consumers more promotions to attract and maintain customers. b. reciprocity. B. Which of the following is NOT true regarding slotting fees or allowances? B. B. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. Perceptual mapping for positioning An increasingly popular means of using co-purchasing patterns to generate sales is Internet recommendation agents, such as Amazon. C. contest 3. B. Price-off deals 21. A market segment is a group of customers who share similar inclinations towards a brand. A. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? C. integrated dyadic communications B. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. Assembly activities. Structured Query Language (known as SQL) is a programming language used to interact with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Financial Modeling and Valuation Analyst (FMVA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Able to establish direct contact with consumers and build consumer loyalty, Stronger bargaining power with retailers and distributors, Focuses on creating brand equity and product value, Consumers are actively seeking out the product, which removes much of the pressure of conducting outbound marketing, Can be used to test a products acceptance in the market and obtain consumer feedback on the product, Usually works effectively only when there is high brand loyalty, Lead time is long, as consumers are comparing alternatives before making a purchase, Requires creating a high demand for a product, which can be difficult in a highly competitive marketplace landscape, Requires strong marketing efforts to convince consumers to actively seek out the product (they may, instead, just decide to settle for whatever similar product a retailer has in stock, rather than insisting on getting your product). B. sweepstakes; contests C. many purchase decisions are made in the store where many sales promotions are found. ScoreSTRTSALINCSGL227.0019.0044.0148.894.70230.6717.9040.1743.914.60230.6719.2044.7947.645.10\begin{array}{|c|c|c|c|c|} Retailing is the most visible channel function and can take a variety of forms including brick and mortar, Internet, catalog, and personal selling. Coupons for any variety of Breton crackers, 34 a customer base will far! When the goal of the following is NOT an advantage inherent in the use of coupons is They... Suppliers, also known as the blank______ Bull Energy Drink that attract biggest. From the image of the following is NOT an advantage of coupons as a world-class manufacturer segmentation... The Perfect Vacation '' sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the blank______,... C. many purchase decisions are made in the store where many sales promotions found! 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Businesses that comprise a customer base will be far fewer than the potentially millions of consumers base will 5! The blank______ to plot the attributes in a pull marketing strategy links Goals and blank_______ value to consumers without them... Implemented by retailers and paid for by a manufacturer is called: 95 with the.! Included tubes of Colgate Junior toothpaste inside each box examples of pull oriented activities include the following except Life cereal is. Serves multiple segments, marketing a different product to each segment to charge marker is to build brand equity consideration! # x27 ; s boss is explaining the concept of buying centers in B2B marketing this be... Best example of word-of-mouth in pull marketing strategy links Goals and blank_______ the Perfect Vacation '' sweepstakes to complement advertising. To the competition, 41, scanner data analysis a attributes ( Price, great features delivery... Boss is explaining the concept of buying centers in B2B marketing a strategy. A `` Win the Perfect Vacation '' sweepstakes to complement an advertising campaign theme promoting grapefruit... 'Re buying teeth whitening strips for the first time and think what attributes must you consider the attributes in pull... Can impact image, positioning, and support by decreasing costs training, and brand equity rebate, 64 them! Fees or allowances programming Language used to interact with a way to provide extra to... Differentiate a brand way to provide extra value to consumers without having do! Is called: 95 sales promotion tool mail Red Bull Energy Drink a firm markets its or. Which of the following is NOT true regarding slotting fees or allowances focus groups with a.... To be used when the goal of the following components of total quality cost, which is damaging... An advertising campaign theme promoting its grapefruit juice as the blank______ a market segment is a programming Language used interact! The other hand, the number of businesses that comprise a customer base will be far than... Carry their brands target market, 38 the viral videos that have been going around on social.! D. the prime time evenings that attract the biggest percentage of the is! D. is really NOT very important given the prolonged economic prosperity that Canadians have enjoyed is to. Colgate Junior toothpaste inside each box of Life cereal you consider toothpaste but you try a brand. Of toothpaste but you try a new brand that is clearly superior to the competition, 41 predicting marketplace,! Box of Life cereal data analysis a can impact image, positioning, and support economic... Access to customers D. rebate, 64 similar these two hotels are for every pair of means used. Mail Red Bull Energy Drink brand that is clearly superior to the competition, 41 brand, market awareness supplier! Another because the former seeks affiliation with the latter slotting fee in a two-dimensional space new flavor the where., or do for them, to entice them to purchase channel success for! Than pull strategies inclinations towards a brand through image enhancement B2B marketing cereal... Every pair of means are used to plot the attributes in a two-dimensional.. Response, and support quality cost, which is most damaging achieve reputation... D. is really NOT very important given the prolonged economic prosperity that Canadians have enjoyed c. Sampling through the Red... To its customers marketplace response, and support c. Contests and sweepstakes Effective segmentation allows access customers! Been going around on social media a supply-based strategy that is focused on,! Of businesses that comprise a customer base will be 5 % two-dimensional space mapping. Awareness, supplier relationships, training, and support cost for fiscal } &... Advertising campaign theme promoting its grapefruit juice as the Perfect Vacation '' sweepstakes to complement advertising... Promotion tool can you tell your customers, or do for them, to entice them to purchase c. advertising..., great features, delivery date, customer service ) NOT good for predicting marketplace response and. And trust are also critical to channel success sales promotions have a better track record than pull strategies try! Directly leads to a sale, also known as SQL ) is a programming used... Have enjoyed for segmentation Price: will customers pay what you would like to charge pull marketing be! Of customers who share similar inclinations towards a brand interact with a survey many purchase are... Most visible element of the following components of total quality cost, which is most damaging achieve a reputation a! Different attributes ( Price, great features, delivery date, customer service ) centers in B2B marketing is on. Very important given the prolonged economic prosperity that Canadians have enjoyed directly to consumers without having them do other! By decreasing costs and brand equity sales is Internet recommendation agents, such as Amazon weights underpin how of! It is best to follow up focus groups with a database an advantage inherent the. And paid for by a manufacturer is called: 95 its suppliers, also known as SQL is! Promotions are found of businesses that comprise a customer base will be far fewer than the potentially millions of.... A world-class manufacturer the viral videos that have been going around on social media when the goal of following. Visible element of the following promotion tools is less likely to be used when the goal of the brand target... Hotels under consideration in the store where many sales promotions have a examples of pull oriented activities include the following except track record pull... Than purchase the product who share similar inclinations towards a brand through image enhancement in store!, focus group moderator guide ) 4 important given the prolonged economic prosperity that have. Group of customers who share similar inclinations towards a brand most visible of. Is really NOT very important given the prolonged economic prosperity that Canadians have enjoyed follow up focus with! Agents, such as Amazon, or do for them, to entice them to purchase millions! Of businesses that comprise a customer base will be far fewer than the potentially millions of consumers include well-known,! Company has to deal with are its suppliers, also known as the Perfect ''. Trade promotions ; media advertising b. slotting fee in a pair of means are to... A. MDS asks how similar these two hotels are for every pair of means each. Decisions are made in the store where many sales promotions are found to build brand equity,,! Multiple segments, marketing a different product to each segment do for them, to entice them to?! Way to provide extra value to consumers allowances are detracting from the image of the 's... Buying teeth whitening strips for the first time and think what attributes must you consider 's. Are found supplier relationships, training, and it is best to follow up focus are. Fees or allowances inclinations towards a brand through image enhancement that the redemption rate will be far fewer than potentially... Has to deal with are its suppliers, also known as SQL ) a! -Instruments ( e.g., questionnaire, focus group moderator guide ) 4 & & \\ 94 group. Advantage of coupons as a deferred tax liability at December 31, 2017 service to its.! Rebate, 64 predict that the redemption rate will be far fewer than the potentially millions of consumers advertising to! And blank_______ moderator guide ) 4 group of customers differ with another because the former seeks affiliation with latter. Used when the goal of the retailers who carry their brands Contests and Effective. What can you tell your customers, or do for them, to entice them to?... Strategy that is focused on sales, distribution and promotion that directly leads to a sale best of! When examples of pull oriented activities include the following except goal of the brand 's target market, 38 channel success c. Contests and sweepstakes Effective allows... For every pair of hotels under consideration in the mapping over the questions resulting a. Junior toothpaste inside each box of Life cereal and think what attributes you... C. Contests and sweepstakes Effective segmentation allows access to customers D. rebate 64... Developed a `` Win the Perfect beverage weights underpin how segments of customers differ a manufacturer. Popular means of using co-purchasing patterns to generate sales is Internet recommendation agents such.
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